Archive for the ‘资讯动态’ Category

one、Authenticity Commercial display design to maximize attraction、attract customers，It is necessary to give full play to the designer's creative talents and rich imagination，create an unconventional aesthetic image。At the same time，commercial display design must also focus on the authenticity of aesthetic creation，That is, the information conveyed must be correct，Don't exaggerate、bluff，This is also a very critical issue in modern commercial display design。Otherwise，not only will you lose credibility，violate professional ethics，It will also create a sense of psychological distrust and hatred among consumers.。Five of the eight articles of faith of the American business community in advertising are related to the issue of authenticity.，That is to say, pay attention to facts，No temptation，The price is indeed，No exaggeration，Honest recommendation etc.，It is evident from this。At the same time，emphasize the authenticity of commercial display design，This does not mean denying the richness of expression techniques。On the contrary，to stimulate people's emotions，mobilize the desire to buy，we must pay attention to the uniqueness of expression techniques、richness and novelty。 two、Sense of the Times and National Style Commodities are products of the development of certain social productivity and scientific and technological levels。Essentially，It embodies the evolution of history and the progress of human society。Therefore，as an information medium between products and consumers, display design also has distinctive characteristics of the times。Specifically，modern commercial display design is the use of advanced science and technology of human society and modern business management methods，Take advantage of the material conveniences brought about by large-scale production in industrialized society，Display through various communication media，Create a variety of visual communication effects，To complete media planning in the commercial category，And then use new product concepts to change customers' shopping psychology，So that consumers can be influenced by the display form，Make an organic selection of products。Practice proves，More successful designs often have a high intensity of excitement or a sense of unconventional form.，Adapt to the high emotions determined by high technology and modern people’s lifestyles，thereby arousing people's sense of beauty。Designs that lack a sense of the times lack visual impact，So it’s not easy to attract people，unnoticed。 three、 Environmental concept Commercial display mainly appeals to human vision、auditory sensation，It has a close connection with the environment, the place where people move.。At the same time，It also constitutes an important aspect of the urban cultural landscape，So，must fully emphasize its environmental concept。Commercial display design exists in the large system of people-environment，Therefore，In the specific design, a comprehensive design must be carried out based on the overall space。According to the color of the environment、architecture、Comprehensive consideration should be given to characteristics such as road width and climate seasons.，This is displayed in the store、neon lights、poster advertising、Especially important in electronic display advertising design。Starting from the overall urban planning and environmental beauty requirements，Unified requirements and planning should be put forward for its design，Systematically planned and designed，Only then can a dazzling and prosperous streetscape be formed.。On the contrary，it will create a feeling of disorganization。 Four、Intuitive aesthetic effect: People’s appreciation of commercial displays is completed in the shortest possible time.。Thus，"The shortest time and the largest amount of information" has become a major issue to be solved in modern commercial display design。Psychological research shows，The "intuitive" aesthetic effect emphasizes momentary observation，is based on past experience、Under the premise of rationality，Intuitive grasp of the essential content of things。This kind of momentary observation，It is the emotional reflection caused by the stimulation given by the aesthetic object to the subject.，Enable the subject to enrich the image of the object in the process of imagination，And leave a vivid feeling and strong impression of the object in his mind。

Faced with a series of exhibition invitations，companies have doubts about whether to participate in the exhibition、what benefits participating in the exhibition can bring、how to fully utilize the conference to convey the company's information、and how to compete with strong competitors on the same stage，which involves how to truly make the exhibition effective。 To have good exhibition series planning for exhibition marketing planning，enterprises generally have two vastly different concepts and practices：some companies，including some well-known large domestic enterprises，still cannot escape the rough marketing management，often hastily respond，exhibition marketing operations lack specificity，arrangement and planning are still in the imitation stage，and lack in-depth research and innovation in their own brand's common style、common sales suggestions, and other aspects。 Another type of enterprise formulates a rigorous and even rigorous exhibition marketing plan to guide the implementation of their work early before participating in the exhibition。But in most cases，the original plan is disconnected from the actual situation、consumer demand、and social trends of the exhibition，Therefore，the impact of the exhibition is greatly affected，The main reasons why exhibition marketing did not play，its due role are concentrated in the following aspects： Firstly，there is a lack of scientifically useful marketing assignment planning。Faced with numerous exhibitions，failed to choose the right moment、exhibitions that appropriately match corporate marketing plans，exhibiting blindly。 Secondly，Lack of strategic planning，Just treat the work of exhibition marketing as a transactional work，Exhibiting for the sake of exhibiting。What is the ultimate purpose of participating in the exhibition? What information should be conveyed to whom at the exhibition? How to attract the target audience and how to make the communication outperform the opponent? These issues have not been considered in depth.。 In the process of arranging and planning exhibitions，Between the internal decision-making management layer and the execution layer of the enterprise、Lack of good communication between enterprises and outsourcing units，Develop their own planning and arrangement methods for exhibitions、There is an error in understanding the intention。For example, the product that the company wants to promote、Brand culture and booth establishment style、Disjointed approach to event planning。

When companies graduate to larger trade show spaces such as a 20×20 show or a 30×30, they often start thinking they want to customize the show a little bit。A bespoke exhibit stands out in the exhibition hall。However，Turning a vision into reality isn't always easy。With these simple tips，Your team can take control and develop a custom exhibit you can be proud of: Before you decide on a custom exhibition，Know your budget first to ensure the process is running smoothly，Your team should decide on a budget up front。If your company is new to exhibitions，you may want to consider pricing for custom exhibitions，Partners will often bundle all the services you need into their pricing，The industry average price is over $150 per square kilometer。Financial Times:Depending on how customized your team wants your exhibits to be，Your team will have to transport it to the showgrounds、Installation and removal costs etc.，Your team will need to sit down and pore over the numbers，so that you are prepared for the process。Exhibitors outside the United States may be shocked to learn，Prices are higher here，If they want a customized exhibition，should be prepared。 Meet with stakeholders，Determine your goals Usually，when multiple stakeholders are involved，they all have different ideas or needs for custom exhibitions。This helps the team meet and decide on: Brand identity Messaging Presentation needs Audio/video needs What you want to accomplish With these ideas，It will be easier to approach an exhibition hall，Design a bespoke exhibition that everyone can participate in。 Decide on a theme or vision that you can further flesh out. Many companies express to exhibition companies，they wanted a customized exhibition，But they can’t articulate the vision or theme they want to explore。While the designers of the exhibition hall were happy to put something together，But it helps to know what the client wants to convey in their custom exhibit。How does this tie into your brand or message??What is your company’s positioning in the market?? During the initial discovery call，your account executive can take you through a series of questions designed to establish a theme or vision，and further refine the idea。As follow-up work，the designer will also communicate with your team，to better understand what you want to gain from your custom exhibition。If your custom exhibit has any creative boundaries，they will want to know，To produce something your team will love。  If your team is looking to upgrade to custom exhibits，Please consider the advice we offer here。This will make the process smoother，And increase your chances of getting an exhibit your whole team will love, at the right price。

Getting the attention of trade participants can be difficult。If you are not a big brand in your space，You can easily be overlooked in the showroom。You need something to keep you away from the crowd。You need to design your trade show to create an unforgettable experience。As the old proverb goes，people won't remember what you said，but they will remember how you feel。Provide an unforgettable experience，Make attendees feel good about your brand。 Your exhibit presentation can create an emotional response. One of the great things about design is that you inspire emotional responses in people。Same goes for your trade show。This can be done in a number of ways。When designing product exhibitions，Please consider the following points： Theme。 Some of the most popular trade shows are those with clever themes。For example，when Oriental Farms wanted to design their trade show for the PMA Fresh Summit，we came up with a barn theme。Each year，This trade fair will attract visitors to visit the exhibition hall，look at the red barn。When you work with your designer，Brainstorming will bring your brand identity and your industry into one theme。A clever theme goes a long way toward building a positive memory and brand association。 The power of color。 Color has an innate capacity for emotional response。based on consumer bias，They may naturally gravitate toward one color palette or another。However，Typically designers seek to use colors along the lines of cool、Warm or neutral color palette alignment。If the colors are too inconsistent，they actually get people off the hook，Create negative memories of your brand。Designers use color theory and color psychology combined，Seek positive and enjoyable emotional responses when designing exhibit displays。 Gamification。 At a trade show，Gamification has become a trend。Many brands are looking for ways to harvest data from consumers providing gaming data。With such technology，Many brands seek to design an LED wall display showcasing their games。at a trade fair，when things start to get stale，It would be fun to sit down and play games。When you can provide attendees with such fun，You can use your trade display design to inspire positive memories。 Make a fun corporate video。 The company video is a bit bad。Normally，they're so bad，It's simply ridiculous。But they don't need to do that。You can make a corporate video，Present your products in a unique way、goods or services，Make people want to see more。At a recent trade show，We made a company video，Even makes airplane parts look cool。Played on an LED cube at their trade show，The video got a huge response，Leaving behind positive memories。 Interactive elements。 The latest trend in trade shows is experiential marketing。Every brand wants to introduce some kind of interaction，Often trying to immerse customers in the brand experience。At CES，Polaroid offers huge camera for consumers to take pictures，Picture wall，and the opportunity to be part of their brand story。Same，Kodak offers a Paris-themed experience with real artists，Jugglers and pantomime，Consumers immersed in a feeling of joy，and doubt their brand representation。 Exercise。 When people often feel tired when walking in a long exhibition hall，It seems counterintuitive to suggest physical factors。However，We all know a little exercise is good for us，Increase endorphin release。At a recent trade fair，One brand offers basketball games at halftime，Give athletes a chance to win prizes。This makes it easy to display the most popular exhibits in the showroom，people leave smiling，Regardless of whether they have a direct need for the product。A little physical exercise goes a long way in creating a lasting positive memory。 What's the best part of the show? you are far from home，Usually in a big city，You have the opportunity to communicate with colleagues、colleague、Clients and potential friends share some war stories。The first day is the best day，Set a positive tone with a hosted happy hour at your trade show display。This gesture will attract people from the exhibition hall，and leave lasting positive memories。the rest of the show，Your trade show will be recognized，people will come back and smile。 The art of display is to create a memory，It drives prospects and consumers to do business with you，Or make them *disappear*。The memory created in your trading presentation design and execution can last much longer than what is published。

When your company spends money、time and effort to display a trade show booth，It's crucial to make the most of it。 Careful planning and research go a long way in confirming the success of your next trade show。 This article will focus on how to attract visitors to your booth，A detailed approach to planning a successful trade show exhibit，and explore some of the best ideas，Giveaways for trade shows。 Attract Your Booth Prospects Trade shows are where buyers and sellers meet。The advantage of doing this is，Buyers come to a trade show，Looking to buy and want to know about the latest and greatest，you must provide。 The question is how much competition do you have in the immediate vicinity。The way to overcome this problem is to take steps to ensure that buyers do not miss your stall。 Here are 10 tips for successful trade presentations，Get visitors to stop by your booth。 1。Booth course，The old business adage “location、Place、place" stands here like anywhere else。Most trade shows offer this for an additional fee。 If you are willing to pay extra，Please consider it as early as possible。Prime locations at most trade shows sell quickly，Some prime locations are even old-fashioned，So you may want to think ahead，For example, next year。 This is also something to consider when negotiating a contract。If you plan to attend a long-term trade show，year after year，Prime locations are times you can try to take advantage of。 2。Take a look. The buyer was attracted by the beautiful stall.。Use bright colors，And work hard on your booth design。It causes visitors to stop or walk past。 Make your message clear，Ability to see from all directions and both near and far。Use clear signage and optimal lighting。 3。Make your stall approachable beyond having the “right look” and attractive design，Your booth should be approachable。The smiling faces of professional booth attendants are important。 There are a variety of different display options that appeal to different people。Some people like flyers、Brochures and reading materials。 Other participants are visual，and want to see a video demonstration on a HD screen or tablet。 Many people want to deal with booth staff，and ask questions。Confirm that there is a large number of booth staff at all times。 4。Booth Host Consider having a booth host who is trained to answer a few simple questions，and direct buyers to the appropriate staff at the booth。 You can try using models、magician、Singer or other type of artist，These entertainers accompany your company characters or the theme of your booth or trade show。 5。Offer specials Be sure to highlight the specials on your show，Let buyers know what they need to buy at the show，to get discounts or special offers。Make sure your program is specifically posted and very clear。 6。Contests & Promotions Everyone likes to win something，competition、Special promotions or prize paintings will attract people to your stall。 Confirm you need some attendees to enter the drawing or receive a prize，like a business card，Or fill out the contact form or questionnaire。 7。Snacks and Beverages Trade show attendees are often not used to moving around。 Snacks and drinks would be appreciated。Your drink or snack offer fits your company culture or theme。Water bottles and any packaging should be accompanied by your branding or business card，Help them remind them where they received it from。 8。Showcase your expertise and provide something of value to trade exhibitors。This could be something like a white paper on the state of the industry，10Large product list，*new trends。If most of the people attending a particular trade show are from out of town，You can provide local information，Like the best place for dinner。 9。Reach out to social media You should already have a social media marketing plan for your trade show。One way to use social media is to engage with people who have checked in or mentioned the deal show on social media。Invite them to your booth，Offer special incentives through social channels。 10。Promotional Products Promotional products and branded gifts and premiums are a staple at trade shows。 However，Choosing the right promotional product to give away will confirm that your investment is worth it。 Make sure the promotional products you choose are relevant to your brand and useful to consumers。This is the best combination to confirm their long-term preservation。 Some of the most popular merchandise display promotional products include： pen：A good backup device。They can be a bit cheesy，But everyone still needs a pen for convenience。The pen was kept for a long time，There is even a transfer value，Because the recipient may give it to someone else。 bag：Everyone needs something to transport all the stuff they pick up at a fair。Reusable bags save more now than in the past，Because they are good for the environment。 electronic gadgets：USB or thumb drives are always ranked among the promotional items people want to receive。The case for mobile devices is also popular。 mugs and mugs：Cups and mugs keep for a long time，and get a lot of use。For visitors to the exhibition，A travel mug might be a better usability option。 badge holder：Even though some may only use it at trade shows，But bags with extra pockets are often saved and reused for other activities。 folder，adhesive，Notepad：These are handy during and after the show，They tend to be returned to the office for use by recipients and other staff。 Summary Hosting a successful trade show requires a lot of planning。Since trade shows are often a risk，because of the costs involved and the short-term，One-time transaction nature，they must do enough，to confirm their success。 Among the 10 points we present to attract buyers，There is a lot to research and plan ahead of time。If you regularly attend trade shows，You will develop a routine；But even if you have a routine，Be sure to keep innovating and improving it。

Those who have ever been involved in the creative process of designing a trade show station know how challenging it can be。They also know,it can be very beneficial。Many business owners and marketers love the opportunity to challenge their marketing skills and design exhibition stands,Really reflects their brand and products。However,Achieving this goal is not always easy,Here are our six creative “must-haves” for an effective exhibition stand。 Brand Identity Your booth needs to clearly reflect your corporate brand image。Consistent brand identity gives confidence,Helps form stronger relationships。If your business no longer has a brand identity,With a professional design team,will help you create a。Establishing your identity is as important as product promotion and sales。face your business,It will help you gain customer loyalty。A strong brand image also means visitors to your exhibition will more easily recognize you。Design your stance,Consider your trade show goals and the message you want to convey。If you just want to gain brand awareness,Let everyone know your core values,You can do this by using consistent brand colors,Your logo and graphics and well structured layout。If you launch a new product,You should also showcase your new product or service。 Product launches and demonstrations attract more visitors,So take your stance and tell everyone something exciting is happening.。 Trade Show Strategy A clear strategy plays an important role in your trade show success。 Make sure you have a list of all trade shows and events you will attend,You'll find space in every floor。 This will help you decide which exhibit systems and setups will work best for you。 Decide if your company needs a custom custom booth,A reusable modular solution or a lightweight portable display。Modular booths are great if you have an exhibition in more than two,They are designed for multiple uses without the cost of refurbishment。 they reconfigure,to accommodate different sized stands,Allow interchangeable graphics to update content。 A good strategy will help you decide which settings you need to effectively market your brand,reach your goals。 Graphic Layout Once you have decided on an exhibition system、Style and size best suited for your company,It's time to think about graphics。 Your exhibit needs bold graphics,catch everyone's attention。 The latest images you use should showcase your products and services,So attendees know you have to provide。 effective layout,The look and feel of your graphics will make people stop saying hello,Find out more about your business。 Your stand shouldn't be too busy and confusing to visitors。 It's not great if your site is boring,bare,Not saying much about your company。 If you want to make a lasting impression,Make sure your site reflects your brand,you use amazing,high quality images。 Videos and Animations You don’t have to stick to static images when designing your booth。 Capture visitors' attention using animation and video。 Consider customizing the video on your TV screen,Interesting prediction,Slideshows and branded games on iPad。 Interactive displays and moving images will enable two-way communication between your brand and your potential customers,will attract more tourists。 Social Media Integrating social media in your booth design is a great idea。 Social Media Marketing is a Valuable Marketing Strategy in Any Life*。 Consider creating a tag for your site to promote a new product or host competition。 Include your social handles&Label where you stand。 Such passers-by,Don’t stop getting a chance to see your brand later。

one、Environmental awareness No matter what kind of exhibition hall decoration form，During the design process and creation process，The first thing we encounter is the proportion and size of the spatial environment.。Such as exhibition board、The ratio of the area size of the exhibit space to the area size of the entire exhibition hall，What viewing distance and decorative position are required for the display panels?，The scale relationship between visitors and display panels in the exhibition hall、The texture of decorative materials on all sides、Texture and color are subject to the constraints of the surrounding environment，Actively adapt to，Otherwise，It will destroy the atmosphere of the entire exhibition hall.。 two、Overall design awareness in exhibition hall decoration design，Designers must take overall space design as the principle。That is, the principle of moving from the whole to the part and then to the whole。Exhibition hall design must start from the overall effect of the entire exhibition hall space，Always grasp each part of the exhibition hall decoration and its relationship，Don't overshadow the host;Consider both the relationship between the part and the whole，We must also consider the relationship between local and local，That is, the scale in exhibition hall design、color、Texture、Details must be coordinated within the whole。The ancient Greek professional philosopher Aristotle believed that “the main form of beauty is order.、Symmetry and clarity”。This sentence summarizes that overall order is the theme of beauty.，Any free overall exhibition hall decoration，Even if it is very delicate，It will not produce positive effects，Sometimes even destructive。 three、The exhibition hall should have a purpose. For example, if the exhibitor is a big company，You can’t design it like a street vendor；If exhibitors want to show their dominance in the aviation field，It can’t be designed to feel like a model airplane toy factory。Designers need to use concrete means to express abstract exhibition ideas。 in exhibition design，If you can incorporate the corporate culture into it，Throughout the entire exhibition hall，It will undoubtedly bring the corporate exhibition hall to a higher level.。So，Not only do we see the tangible image of the exhibition hall,，You can better feel the deep connotation of the corporate spirit.。Therefore，Exhibition design companies should have an overall in-depth understanding of the enterprise，Discover the connotation of corporate culture，Make the corporate exhibition hall better presented to everyone。

Congratulations，You walked into an exhibition。Where do you start? What do you do? Who do you go to for help? There are many questions to answer。There are so many activities involved in the exhibition，There are many opportunities to make major mistakes。With some advance planning and some education，You can also master the art of exhibiting at a trade show。Let’s discuss common mistakes you should avoid： Brag about too much trade show space for your budget Sometimes bigger isn’t always better。If you're working within a budget，Consider how much space you might need。If you spend most of your budget on a huge space，You may not be able to afford a flashy exhibition。If you choose a medium-sized trade show exhibition hall，You can still show off your skills in the showroom。Smaller companies will especially want to opt for entry-level 10×10 spaces or new innovation platforms。based on your industry、business and budget，You will need to carefully weigh your choice of trade display space。 Waste your money on pointless loot. Swag is expensive.。certainly，You'd think everyone holding a branded pen or book bag would be using this word over and over，and remind you of your brand。in fact，Normally，They were dumped in a hotel room，even at trade shows。Don't waste your money on pointless swag。On the contrary，You may want to invest your money in a prize，You can draw prizes to qualified leaders。No one really needs a standalone stick，A stuffed toy with your company logo on it，Or another keychain。remember this，Save your pennies for items of value。 Too many staff Transport、Housing and feeding your staff is expensive。What's worse，if they are hourly，You may be subject to overtime laws in your country，This can make their time at a trade show very expensive。Decide early what you* need at the show，and resist the urge to invite most companies。*back，You will save a lot of money on transportation、On hotel rooms and food，These Things Are Better Used At Your Trade Show。 Bringing the Wrong People to the Show Your goal at a trade show is to engage prospects，and have meaningful discussions with them。Your employees should be able to approach strangers，develop relationships，Communicate well。If you bring a shrink purple，You can see your ROI sinking。with extroversion、Positive and knowledgeable people increase engagement，bring more clues。 Printing too much material Printing beautiful brochures can be expensive，case study，and other projects。Do you really want to attend a show for 1,000 people? it's a waste of money，Because you know you won't satisfy all 1,000 attendees。A good rule of thumb is to bring enough materials for 10% of your appearances，Unless you plan on shipping extra materials home，for future use。On the contrary，Pay attention to，People nowadays don’t want to go around selling brochures at exhibitions。They are more likely to scan a QR code to access a customized landing page or visit your website，to learn about their products and services，if they are interested。Most printed materials end up being thrown away，Being dropped off at an exhibition hall or in a hotel room attending a conference。 As a new exhibitor，It’s hard to determine where to invest in your trade show。Where you want to invest is at your trade show，Your prize is eligible。Otherwise，You may be wasting more money than you really need。When you decide to present at an exhibition，When showing your booth space and travel expenses，Price a trade show。The more time you give yourself，the better your chances of saving。