Congratulations，You walked into an exhibition。Where do you start? What do you do? Who do you go to for help? There are many questions to answer。There are so many activities involved in the exhibition，There are many opportunities to make major mistakes。With some advance planning and some education，You can also master the art of exhibiting at a trade show。Let’s discuss common mistakes you should avoid：

Brag about a trade show space that’s too big for your budget

Sometimes bigger isn't always better。If you're working within a budget，Consider how much space you might need。If you spend most of your budget on a huge space，You may not be able to afford a flashy exhibition。If you choose a medium-sized trade show exhibition hall，You can still show off your skills in the showroom。Smaller companies will especially want to opt for entry-level 10×10 spaces or new innovation platforms。based on your industry、business and budget，You will need to carefully weigh your choice of trade display space。

Waste money on pointless swag

Booty is expensive。certainly，You'd think everyone holding a branded pen or book bag would be using this word over and over，and remind you of your brand。in fact，Normally，They were dumped in a hotel room，even at trade shows。Don't waste your money on pointless swag。On the contrary，You may want to invest your money in a prize，You can draw prizes to qualified leaders。No one really needs a standalone stick，A stuffed toy with your company logo on it，Or another keychain。remember this，Save your pennies for items of value。

Too many staff

transportation、Housing and feeding your staff is expensive。What's worse，if they are hourly，You may be subject to overtime laws in your country，This can make their time at a trade show very expensive。Decide early what you* need at the show，and resist the urge to invite most companies。*back，You will save a lot of money on transportation、On hotel rooms and food，These Things Are Better Used At Your Trade Show。

Bringing the wrong people to the show

Your goal at a trade show is to engage prospects，and have meaningful discussions with them。Your employees should be able to approach strangers，develop relationships，Communicate well。If you bring a shrink purple，You can see your ROI sinking。with extroversion、Positive and knowledgeable people increase engagement，bring more clues。

Printing too much material

Printing costs can be expensive for beautiful brochures，case study，and other projects。Do you really want to attend a show for 1,000 people? it's a waste of money，Because you know you won't satisfy all 1,000 attendees。A good rule of thumb is to bring enough materials for 10% of your appearances，Unless you plan on shipping extra materials home，for future use。On the contrary，Pay attention to，People nowadays don’t want to go around selling brochures at exhibitions。They are more likely to scan a QR code to access a customized landing page or visit your website，to learn about their products and services，if they are interested。Most printed materials end up being thrown away，Being dropped off at an exhibition hall or in a hotel room attending a conference。

As a new exhibitor，It’s hard to determine where to invest in your trade show。Where you want to invest is at your trade show，Your prize is eligible。Otherwise，You may be wasting more money than you really need。When you decide to present at an exhibition，When showing your booth space and travel expenses，Price a trade show。The more time you give yourself，the better your chances of saving。