Getting the attention of trade participants can be difficult。If you are not a big brand in your space，You can easily be overlooked in the showroom。You need something to keep you away from the crowd。You need to design your trade show to create an unforgettable experience。As the old proverb goes，people won't remember what you said，but they will remember how you feel。Provide an unforgettable experience，Make attendees feel good about your brand。

Your exhibit presentation can create an emotional response.

One of the great things about design is that you inspire emotional responses in people。Same goes for your trade show。This can be done in a number of ways。When designing product exhibitions，Please consider the following points：

Theme。

Some of the most popular trade shows are those with clever themes。For example，when Oriental Farms wanted to design their trade show for the PMA Fresh Summit，we came up with a barn theme。Each year，This trade fair will attract visitors to visit the exhibition hall，look at the red barn。When you work with your designer，Brainstorming will bring your brand identity and your industry into one theme。A clever theme goes a long way toward building a positive memory and brand association。

The power of color。

Color has an innate capacity for emotional response。based on consumer bias，They may naturally gravitate toward one color palette or another。However，Typically designers seek to use colors along the lines of cool、Warm or neutral color palette alignment。If the colors are too inconsistent，they actually get people off the hook，Create negative memories of your brand。Designers use color theory and color psychology combined，Seek positive and enjoyable emotional responses when designing exhibit displays。

Gamification。

At a trade show，Gamification has become a trend。Many brands are looking for ways to harvest data from consumers providing gaming data。With such technology，Many brands seek to design an LED wall display showcasing their games。at a trade fair，when things start to get stale，It would be fun to sit down and play games。When you can provide attendees with such fun，You can use your trade display design to inspire positive memories。

Make a fun corporate video。

The company video is a bit bad。Normally，they're so bad，It's simply ridiculous。But they don't need to do that。You can make a corporate video，Present your products in a unique way、goods or services，Make people want to see more。At a recent trade show，We made a company video，Even makes airplane parts look cool。Played on an LED cube at their trade show，The video got a huge response，Leaving behind positive memories。

Interactive elements。

The latest trend in trade shows is experiential marketing。Every brand wants to introduce some kind of interaction，Often trying to immerse customers in the brand experience。At CES，Polaroid offers huge camera for consumers to take pictures，Picture wall，and the opportunity to be part of their brand story。Same，Kodak offers a Paris-themed experience with real artists，Jugglers and pantomime，Consumers immersed in a feeling of joy，and doubt their brand representation。

Exercise。

When people often feel tired when walking in a long exhibition hall，It seems counterintuitive to suggest physical factors。However，We all know a little exercise is good for us，Increase endorphin release。At a recent trade fair，One brand offers basketball games at halftime，Give athletes a chance to win prizes。This makes it easy to display the most popular exhibits in the showroom，people leave smiling，Regardless of whether they have a direct need for the product。A little physical exercise goes a long way in creating a lasting positive memory。

What's the best part of the show? you are far from home，Usually in a big city，You have the opportunity to communicate with colleagues、colleague、Clients and potential friends share some war stories。The first day is the best day，Set a positive tone with a hosted happy hour at your trade show display。This gesture will attract people from the exhibition hall，and leave lasting positive memories。the rest of the show，Your trade show will be recognized，people will come back and smile。

The art of display is to create a memory，It drives prospects and consumers to do business with you，Or make them *disappear*。The memory created in your trading presentation design and execution can last much longer than what is published。